: Why She Buys: The New Strategy for Reaching the World’s Most Powerful Consumers (Audible Audio Edition): Bridget Brennan, Vanessa Daniels, . This is the thought of Bridget Brennan, author of the well renowned novel Why She Buys: The New Strategy for Reaching the World’s Most. Professional Speaker on Marketing and Selling to Women.
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Even gave me some ideas about how to make the library more brejnan to women – provide Moms with book selection service or anyone with personalized book suggestions – like give us three books you liked, three days, and we’ll have three more books sitting on our holds shelf waiting for you. Get fast, free shipping with Amazon Prime. If the business world had a sex, it would be male.
Why Things Catch On. No matter your sector, business small, medium, corporate, global or micropolitics, or community based organizations profit or notplease read this book.
Why She Buys: The New Strategy for Reaching the World’s Most Powerful Consumers by Bridget Brennan
Share your thoughts with other customers. Oct 24, Agata Seidel rated it it was amazing. Lots of spot-on insights, and it brnnan for good discussion material. While these are just a few of the eye-openers in the book, I would recommend it to anyone who is involved in customer service or interested in the field.
This book was recommended by one of the male speakers at the Texas Package Store Association for liquor store owners in the state of Texas.
Love all the research Brennan put into this book, fantastic for all Sales! Go deep into the psychological mindset of women with the female author of this book. But one thing is for sure. Nov 07, Joshua Degreiff rated it it was amazing.
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AmazonGlobal Ship Orders Internationally. One person found this helpful. This is perhaps one of the most important books written in this field in years — amazing and definitive. And Brennan delivers on that front.
bridgetbrennan | WHY SHE BUYS
Everything else was fluff. This was a good basic marketing book on women, but mostly it was pretty elementary or maybe it just seemed like it because I am a woman. Nov 11, Christina rated it liked it Shelves: This whh great book for everyone to read. Amazon Advertising Find, attract, and engage customers. I think it would maybe be more enlightening for men because of gender differences and understanding how women think and what makes them purchase things.
If the consumer economy had a sex, it would be female. Gender is the most powerful determinant of how a person views the world and everything in it.
Stay in Touch Sign up. She gives great examples of companies that are missing the mark, and wonderful case studies on companies that are doing a phenomenal job marketing and selling to women. Want to Read saving…. Gender is the most wyh determinant of how a person views the world and everything in it.
Why She Buys: The New Strategy for Reaching the World’s Most Powerful Consumers
Women and men have different ways of looking at the world and they shop differently too. Ships from and sold by Amazon.
Another of the books I’ve been reading to become better at my job. Brennan dissects this female culture and explains the important brain differences between men and women that may cause your female customers to notice things about your products, marketing campaigns, wyh sales environment that you might have overlooked. Like many business books, dhy could have been about half the length and still made its point. An entertaining and …rich account of…untapped opportunities.
I loved the vignettes about successful businesses and products that have turned sales around or created something new and innovative- the research and development that goes into these products just blows me away! Wake up Americait is a women’s world! Trivia About Why She Buys: